Behind the Scenes
MEM — London Is Our Gym
#LondonIsOurGym — the city is the training floor. MEM crew taking the workout to the streets, parks and skyline of London.
MEM didn't start in a boardroom. It started in a gym, on a phone camera, with people who'd lived it. Watch the story unfold — then see where it's going next.
YouTube → product → CIC → SaaS. Same people, same purpose, bigger reach.
A camera, a gym and a growing community filming real sessions with real people on YouTube — long before it was a brand.
Founded as a UK limited company trading sportswear — turning the audience into a movement people could wear, train in and stand behind.
Founded to pursue the mission — MEM: Mentor, Educate, Motivate the next generation so they don't become statistics. Youth work, prison-leaver mentoring and lived-experience coaching.
Everything MEM launches its first Self-Employment vertical: software that serves prison leavers and underserved youth across the UK and beyond.
Looking for exercise demos? Head to the workout library.
Featured sessions, interviews and behind-the-scenes from the M.E.M Fitness channel.
#LondonIsOurGym — the city is the training floor. MEM crew taking the workout to the streets, parks and skyline of London.
MEM founder Derrick Twum featured by Business Insider — the story behind the brand, the mission and the work with young people.
Lived-experience coaching: meeting young people where they are, using fitness as the door in.
The Top Boy lead brings the pain in a session with MEM. Form, intent, no shortcuts.
Long-form conversation on community, training and the road into MEM.
On the floor at BodyPower with the MyProtein team. Expo energy, big lifts and the MEM crew.
Coaching cues and training tips from King Hercules. Technique, intent and progression.
IFBB pro Roger Snipes walks through his shoulder routine — lateral raises, presses, slow negatives and the cues that build size.
Nyisha, Lauren and guest Lisa Carrodus take you through a full lower-body session: lunges, squats and glute work with proper coaching cues.
Roger Snipes runs through his core routine — plank rotations, Swiss-ball work and the mat-based moves that build explosive abs.
Roger's arm-day blueprint: rotational bicep curls, Tate presses for triceps and the small tweaks that hit every head.
2012 in London Bridge: free Level 3 PT courses for unemployed 19–24s. The seed of what MEM Academy now does for prison leavers.
Out in Manchester sharing general nutrition and training tips with the public. Educational, not clinical advice.
Full bicep & tricep session from 2012: dumbbell curl drop-sets, close-grip bench and the cues that built MEM Gym Boys arms.
The growth chapter: M.E.M's first ever pop-up shop on Oxford Street. YouTube channel → product → physical retail moment in central London.
2011 Muscle & Fitness magazine shoot in Hyde Park — early milestone moment for the crew on a global fitness stage.
Team M.E.M repping the brand at FIBO Köln — featured on three TVs (two German, one Dutch). First time international, making noise in fitness.
Back at Birmingham BodyPower a year on — bigger stand, bigger crew. The brand growing in real time.
Team M.E.M out in Wembley pulling everyday people — including a 5-year-old smashing 30 push-ups — into the movement. Mentor. Educate. Motivate.
M.E.M exhibiting at BodyPower 2014 with their own stand — the product/brand era of the journey before CIC and SaaS.
Visiting the Oasis Academy in Manchester — a melting pot for local youth to train, learn judo, play sport and get educated. Opportunities the crew didn't have growing up.
A member of the public challenges MEM Gym Boy Billy to a push-up contest in Hyde Park. Classic street-content from the channel's roots.
MEM Gym Boys catch up with Olympic 100m champ Linford Christie on how he keeps fit at 52 — power cleans, squats, sprints.
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