The world's first impact-led fitness operating system.

Your complete A–Z hub for going self-employed in fitness — structure, finance, clients, marketing and more.

• Clara AI Accountant
• AI Business Planner
• Structure picker (Sole trader / CIC / LTD)
• Grant applications
• Funding
• MTD & quarterly tax
• Show all tools (+6)

The Self-Employment hub: Clara AI Accountant, AI Business Planner, sole trader / CIC / LTD setup, grant applications, funding, MTD & quarterly tax, UC calculator, PT rate calculator, client tracker, onboarding pack, NHS work, knowledge hub (Creator + Activewear), running your business curriculum and everything else needed to launch and run a self-employed fitness business.

The world's first coaching hub built for lived experience pathways.

• Clara AI Accountant
• Universal Credit support
• AI Business Planner
• Grant applications
• Sole trader / CIC / LTD setup
• Workout planning
• Show all tools (+3)

Clara AI Accountant (with Universal Credit expertise), AI Business Planner, grant application support, sole trader/CIC/LTD setup guidance, workout planning, training tools, wellbeing support, qualifications, opportunities and everything needed to manage your self-employment journey from A–Z.

Your PT headquarters for building and running a self-employed fitness business without the admin overload.

• Clara AI Accountant
• AI Workout Advisor
• 1,133 workout plans
• Nutrition hub
• Macros calculator
• Client management
• Show all tools (+11)

Clara AI Accountant, AI Workout Advisor, 1,133 tailored workout plan generator, nutrition hub, macros calculator, client management, finance tracking, MTD tools, UC calculator, marketing support, online coaching tools, gym listings, corporate wellbeing opportunities, NHS weight management prescribing opportunities, sole trader/CIC/LTD guidance, grant application support, government-funded fitness courses and everything needed to manage your self-employment journey from A–Z.

The performance engine that powers every MEM Academy hub — train your body, mind and habits in one place.

• Running Club
• Mind Room
• Gym Floor
• Calisthenics
• Nutrition hub
• Macros calculator
• Show all tools (+8)

Running Club, Mind Room, Gym Floor, Calisthenics, Nutrition Hub, Macros Calculator, 1 Rep Max Calculator, Workout Plan Generator, AI Workout Advisor, Gamification (XP, streaks, levels), Wellbeing Check-ins, Recovery & Sleep tools, Habit Tracking, Group Challenges and a shared training engine used across every hub from A–Z.

Self-paced fitness education — Foundation, Qualification Prep (UK & US) and Business of Fitness.

• Foundation track
• Qualification Prep — UK route
• Qualification Prep — US route
• Business of Fitness
• Mock exams
• Progress saved
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Three mentor-led tracks that prepare you for external qualifications (CIMSPA / REPs in the UK, NASM / ACE / ISSA in the US). Progress saved, mock exams, locale-aware business content for HMRC or IRS Schedule C. Verify your pathway and pick up where you left off.

Derrick Twum raised £800,000 as an ex-offender PT. This is the curriculum he wished he'd had.

• Structure picker
• Mock CIC36 form
• Clara AI review
• Companies House walkthrough
• Annual report simulator
• PDF preview
• Show all tools (+3)

Interactive curriculum covering legal structure, mock CIC36, the UK funding landscape for lived-experience-led CICs, a three-year income modeller, a mock UnLtd Do It Award application with Clara feedback, real case studies, the annual CIC report, a 10-question quiz and a downloadable completion certificate. Progress saved to your profile.

Financial literacy, digital presence and protecting yourself — the curriculum every self-employed PT needs.

• Financial literacy
• Digital presence
• Google Business Profile walkthrough
• Instagram & TikTok guides
• Mock Self Assessment
• Live ledger
• Show all tools (+6)

Five progressive sections: Financial Literacy (tax, bookkeeping, banking with a record, credit repair, mock Self Assessment, live ledger, cash flow simulator, pay calculator), Digital Presence (Google Business Profile, Instagram, TikTok, website, reviews, bookings, payments), and Protect Yourself (client agreement, insurance, DBS, ROA, scam awareness, difficult-client scripts). Completion checkboxes, downloadable PDFs and certificate.

UGC, ambassadors, affiliates

• Content challenges
• UGC briefs
• Ambassador programme
• Affiliate links
• Rewards & payouts
• Leaderboard
• Show all tools (+2)

Challenges, content tasks, rewards, leaderboard — earn by creating.

Commerce meets culture — build, drop and ship your own activewear and streetwear line.

• Drops & launches
• Styling guides
• Tech packs
• Supplier directory
• Sample sourcing
• Sustainability guidance
• Show all tools (+3)

Drops, styling, tech packs, supplier directory, sample sourcing, sustainability guidance, impact unlocks, milestones, marketing tools and an editorial storefront — everything a self-employed fashion brand needs from idea to delivery.

Workforce wellbeing & SROI — measurable impact for HR, ESG and L&D teams.

• Burnout dashboards
• Wellbeing scores
• Engagement tracking
• Team challenges
• Training access
• Manager toolkits
• Show all tools (+2)

Burnout dashboards, wellbeing scores, engagement tracking, team challenges, training access, mental health signposting, manager toolkits, ESG/SROI impact reporting and audit-ready evidence packs for boards and investors.

Live impact, SROI and outcomes — audit-ready reporting for grant-makers and commissioners.

• Live impact dashboards
• Prison-to-PT pathways
• Employment outcomes
• Wellbeing outcomes
• Reoffending data
• Taxpayer savings
• Show all tools (+3)

Live impact dashboards, prison-to-PT pathways, employment outcomes, wellbeing outcomes, reoffending reduction data, taxpayer savings calculator, SROI formula, evidence packs, audit logs and downloadable funder reports.

Recruitment and local delivery — turn your floor into a PT pipeline and community hub.

• Vetted PT candidates
• Prison-leaver pathways
• Placement matching
• Staff training access
• Referrals
• Member discounts
• Show all tools (+2)

Vetted PT candidates, prison-leaver pathways, placement matching, training access for staff, referral management, MEM Academy member discounts, local SEO listing, partner branding and shared community delivery tools.

The world's first impact-led live fitness operating system — coach 1-to-1, classes, clubs and corporate from one cinematic room.

• 1-to-1 coaching rooms
• Group fitness classes
• Live running clubs
• Corporate wellbeing rooms
• Live timers & rep counters
• Live leaderboard
• Show all tools (+8)

Live timers, rep counters, XP, streaks, leaderboard, coach spotlight mode, performance overlays, replay recordings, AI session summaries, AI follow-up plans, paid bookings, memberships, packages, attendance analytics, wellbeing reporting and SROI-ready evidence packs — built for coaches, gyms, running clubs and employers.

Stories, sessions and interviews — the human side of the MEM Academy ecosystem.

• Origin story
• Founder interviews
• Prison-to-PT journeys
• Lived-experience coaches
• Training sessions
• Partner spotlights
• Show all tools (+1)

Documentary-style stories from the floor: prison-to-PT journeys, lived-experience coaches, founder interviews, training sessions, partner spotlights and behind-the-scenes from every hub — curated as one watchable channel.