About MEM
MEM connects coaches, clients, creators, aspiring professionals, organisations and communities through one integrated fitness ecosystem.
About MEM
MEM is a fitness technology platform connecting coaches, clients, fitness creators, aspiring professionals, organisations and communities. Professional discovery, coaching-business tools, client delivery, content creation, fitness search, career development and community-impact technology — all in one place.
MEM helps coaches get discovered, manage clients, deliver services, create content and grow sustainable businesses.
It helps clients find relevant fitness support, connect with coaches, follow programmes and track their progress.
It helps creators produce fitness-specific content, showcase their work and discover commercial opportunities.
It helps aspiring professionals access learning and career pathways — and helps organisations manage delivery and prove social impact.
Built for the wider fitness industry
Instead of asking coaches, creators and organisations to stitch together a dozen disconnected tools, MEM brings the essential systems and pathways of the fitness industry into one platform.
Key MEM tools
Each tool works on its own — and gets stronger when used together.
Network
MEM's fitness community, professional network and discovery platform — where coaches, clients, creators and organisations meet.
Content
Fitness-specific content creation and marketing hub — no need for a stack of disconnected design and video tools.
Discovery
Specialist search engines that make fitness professionals, services and opportunities easier to find.
Delivery
Everything a coach needs to manage a real business — and everything a client needs to train, track and stay connected.
Growth
Learning, career pathways and practical self-employment support for aspiring fitness professionals.
Impact
Specialist tools for charities, sports organisations and public-sector delivery partners — shaped by real community delivery.
Founder
MEM was founded by Derrick Twum — a former self-employed personal trainer, fitness entrepreneur and founder of MEM Academy Tech for Good.
Derrick's years as a PT gave him first-hand experience of the challenges coaches face when trying to find clients, manage services, create content and build sustainable fitness businesses.
He later founded MEM Academy to use fitness, mentorship and career development to support young people and underserved communities. That work shaped the wider MEM technology platform.
MEM is the evolution of that journey: a connected technology ecosystem created to help coaches grow, clients access support, creators produce content, aspiring professionals develop careers, and organisations manage and prove their impact.
Technology shaped by real-world delivery
MEM's technology has not been developed in isolation. The platform has been shaped by experience across personal training, fitness-business development, youth programmes, mentoring, employment pathways and community delivery.
That means the platform considers both the commercial needs of fitness professionals and the delivery needs of organisations working in communities.
MEM Academy CIC
MEM Academy CIC delivers fitness, mentorship, leadership and career-development programmes with young people and underserved communities. Its community work is an important part of MEM's history, purpose and technology-for-good identity — but MEM Academy CIC is not the entire MEM platform. The wider MEM platform serves coaches, clients, creators, aspiring professionals, businesses, organisations and communities.
Our vision
MEM is built around the belief that fitness technology should support commercial growth and positive social impact.
Find support. Get discovered. Create content. Deliver services. Track progress. Prove impact.
