MEM Academy
AI Tools
Universal AI Assistant

Connect your preferred AI assistant

One AI platform. Every journey.

Whether you're improving your own health, coaching clients, delivering community programmes or growing your organisation, MEM connects your data with powerful AI to provide personalised guidance, automate routine tasks and help you make better decisions.

Why it's different

Most connectors read your data. MEM AI acts on it.

Connect your assistant once and work with live, role-aware tools. Members get personalised guidance, coaches run their business, and organisations monitor impact — all through the same secure platform.

Self-Serve Members

Personal health, powered by AI

Personalised workouts and nutrition

Get plans tailored to your goals, schedule and progress.

Habit and wellbeing coaching

Build consistent habits with reminders and check-ins that adapt to you.

Progress insights

See how your fitness, nutrition and habits are trending over time.

Motivation and accountability

Receive timely nudges based on your activity and goals.

Health recommendations

Get guidance informed by your journey, not generic advice.

Coaches

Run your coaching business faster

Analyse client progress

Review training, nutrition and habit trends for any client in seconds.

Generate workouts and programmes

Turn a brief into a structured multi-week programme, saved to the platform.

Create nutrition plans

Draft meal plans and adjust macros based on client needs.

Draft social media content

Create reels, captions and carousel copy from your latest sessions.

Review business performance

Get a daily snapshot of enquiries, bookings and revenue.

Save hours on administration

Automate routine tasks so you can spend more time coaching.

Sports Clubs & Community Organisations

Deliver programmes with impact

Discover funding opportunities

Find grants and tenders matched to your organisation and participants.

Draft grant applications

Generate evidence-backed application copy from your programme data.

Plan programmes and sessions

Design schedules, sessions and progression pathways.

Monitor participant engagement

Track attendance, adherence and retention in plain language.

Produce impact reports

Turn activity data into funder-ready outcomes and SROI summaries.

Support safeguarding and compliance

Surface flags, risk notes and policy reminders when they matter.

Corporate Wellbeing

Healthier workplaces, measured

Track employee wellbeing

Aggregate engagement, activity and feedback across your workforce.

Measure engagement

See participation rates, drop-off points and cohort comparisons.

Produce wellbeing reports

Generate executive-ready reports with trends and recommendations.

Recommend interventions

Identify at-risk groups and suggest evidence-based next steps.

Support healthier workplaces

Deploy challenges, habits and resources at scale.

Healthcare & Public Sector

Better outcomes through data

Support care pathways

Map activity, nutrition and wellbeing into existing referral and care flows.

Monitor patient or participant outcomes

Track adherence, progress and risk indicators over time.

Analyse wellbeing trends

Identify population-level patterns from anonymised activity data.

Produce evidence and reports

Generate reports for commissioners, boards and stakeholders.

Improve service delivery

Use live insights to allocate resources and refine programmes.

Example questions

What workout should I do today based on my plan?
How are my habits trending this month?
Which clients need attention this week?
Build me a 6-week hypertrophy block for an intermediate client training four days a week.
What funding opportunities match our community programme?
Draft a wellbeing report for last quarter.
Create a reel from my latest coaching session.
Which MEM plan fits a coach with 15 clients?
Setup

Connect the MCP

Choose your client below. Authorization uses OAuth and is scoped to your MEM account.

Claude.ai (Web)

  1. Open claude.ai and expand the sidebar.
  2. Click Customize → Connectors.
  3. Click the + to Add Connector and search for "MEM Academy".
  4. Click Connect and authorize with your MEM account when prompted.

Claude Cowork (Desktop)

  1. Open Claude Cowork on your desktop.
  2. Go to Customize → Connectors.
  3. Click the + to Add Connector and search for "MEM Academy".
  4. Click Connect and authorize with your MEM account when prompted.

Claude Code

Run in your terminal:

claude mcp add --transport http mem-academy https://www.memacademy.org/mcp

Disconnect the MCP

In Claude.ai (Web):

  1. Open claude.ai and expand the sidebar.
  2. Click Customize → Connectors.
  3. Click MEM Academy → Disconnect.

Secure, role-based and revocable

The MEM MCP connects through OAuth and is scoped to your MEM account. Your data remains secure, role-based permissions are enforced, and every interaction is tailored to your role within the MEM ecosystem. Revoke access any time from your AI client's connector settings.

FAQs

What kinds of questions can I ask the MEM AI Assistant?+
It depends on your role. Members can get personalised workouts, nutrition and habit coaching. Coaches can analyse clients, generate programmes and review business performance. Sports clubs and community organisations can find funding, draft grants and monitor programmes. Corporate and public-sector users can track wellbeing, produce reports and recommend interventions.
Which AI assistants are supported?+
MEM Academy supports connected assistants including Claude and ChatGPT through the MCP standard. We'll expand support for additional assistants over time.
Why don't I see the ability to connect?+
Access depends on your MEM account and role. If you're signed up and the connector isn't showing, check the Connectors page in your AI client, or reach out to us.
Can the AI change my data, or is it read-only?+
It's a mix. Some tools are read-only (progress insights, snapshots, search). Others create new items on your behalf — such as programmes, meal plans or reel drafts — which are saved to your account for you to review and edit before anything goes live.
Is the connection secure?+
The MEM MCP connects through OAuth and is scoped to your account. Your data stays yours, role-based permissions are enforced, and you can revoke access at any time from your connector settings.
How is this different from exporting my data into an AI chat?+
A bulk export gives the assistant a static snapshot — read once, then stale. The MCP connects live to your MEM data, reads it in real time, lets you use platform features directly, and keeps the connection across a session.
The assistant gave me a different answer than what I see in the platform. Why?+
AI clients process information in their own way, which can produce insights or phrasing that differ from what's shown in MEM dashboards. Treat the platform as the source of truth for exact figures.
Are there limits on how I can use it?+
There are limits on the number of requests you can make per minute and per day. We'll expand functionality over time.