The MEM Academy infrastructure,
in one screen.

The real SaaS. Sole Trader, LTD, CIC — picked, built, funded, banked, taxed, marketed. Fitness coaches are just the first vertical.

Plain-English accountant in your pocket with Universal Credit support baked in — the moat for anyone going self-employed off benefits.

Underserved young adults arrive here. CV, courses, opportunities, wellbeing, session planner — designed to graduate them into the PT or self-employment hubs.

Coach-led fitness sessions + self-serve curriculum sold to employers. The cash engine that subsidises the underserved side of the platform.

Referral pathway from prisons, probation and grassroots orgs into MEM. Beacon tokens, attendance, mentoring, compliance — the audit trail funders pay for.

Posts, messages, events, showcase. The lived-experience network effect — the reason coaches don't churn to a generic AI tool.

Lived-experience voices monetised through UGC briefs, brand deals, and their own activewear/streetwear lines. Built for 2k engaged followers, not 100k passive.

Performance-OS exam prep, youth safeguarding, digital literacy, XP/streak/level mechanics — the dark cinematic 'training mode' layer of the platform.

Trained on every tool inside the platform. The one URL anyone clueless can land on and find their way — corporate, coach, candidate, referrer.

Internal-only tooling for staff: growth engine, SEO audit, security scans, inbox, intel. Admin-gated routes — invisible to public users but part of the live system.

Gyms that host MEM-trained coaches and candidates — hiring, impact, and beacon-backed sessions on their floor.

Live SROI, delivery sites, grant history, theory of change, taxpayer savings — the evidence funders pay for, surfaced as a portal.

Outcome-based commissioning surface — local authority and NHS pathways into MEM with evidence packs and cohort data.

Grassroots orgs and referrers running MEM cohorts — referrals, attendance, reports, reminders, digital literacy delivery.