Ecommerce Numbers and Unit Economics
Plain-English business numbers for fitness founders: COGS, gross margin, AOV, CVR, CPA, ROAS, break-even, inventory, returns, fulfilment, cash flow and a simple weekly dashboard. Educational only — not accounting, tax or financial advice.
~1h • 6 lessons Ecommerce Unit Economics Calculator
What you'll learn
- How to calculate gross margin and a realistic net profit
- How AOV, CVR, CPA and ROAS connect to margin
- How to work out your monthly break-even order count
- Why profitable brands still run out of cash
- How to price products without guessing
- A 13-field weekly ecommerce dashboard you'll actually use
Module progress0/6 • 0%
- 1COGS, gross margin and net profit explained simply ~10 min
- 2AOV, CVR, CPA and ROAS — the numbers every fitness founder must know ~11 min
- 3Break-even — how many sales do you actually need? ~9 min
- 4Inventory, returns, fulfilment and cash flow ~11 min
- 5Pricing products without guessing ~9 min
- 6Building a simple ecommerce dashboard ~9 min
Module worksheet
Run your real numbers through the unit-economics worksheet. Educational only — confirm with a qualified accountant for financial decisions.
Per-order maths
Answers are saved to this device only. Cloud sync coming soon.
Acquisition
Answers are saved to this device only. Cloud sync coming soon.
Break-even
Answers are saved to this device only. Cloud sync coming soon.