MEM Academy
AI Tools
Back to Fitness Entrepreneur Lab
Module F • Full lessons available

Purpose-Driven Fitness Entrepreneurship

Mission-led commercial brands, social enterprise / CIC basics, impact measurement and connecting profit, product and purpose.

~1h • 6 lessons Purpose-Driven Brand Canvas

What you'll learn

  • Purpose-driven does not mean unprofitable
  • Building a mission-led commercial brand
  • Social enterprise and CIC basics
  • Community benefit and impact measurement
  • Partnerships, funders and organisations
  • Connecting profit, product and purpose
Module progress0/6 • 0%
  1. 1Purpose-driven does not mean unprofitable ~9 min
  2. 2Building a mission-led commercial brand ~10 min
  3. 3Social enterprise and CIC basics ~11 min
  4. 4Community benefit and impact measurement ~10 min
  5. 5Partnerships, funders and organisations ~11 min
  6. 6Connecting profit, product and purpose ~10 min
Start Lesson 1

Module worksheet

Lock the mission, pick the legal structure, choose the impact metrics, and plan profit, product and purpose as one flywheel.

Mission and model

Answers are saved to this device. Use Download to keep a copy.

Structure and impact

Answers are saved to this device. Use Download to keep a copy.

Flywheel plan (12 months)

Answers are saved to this device. Use Download to keep a copy.

Back to Fitness Entrepreneur Lab