Module 2 • Full lessons available

Module 2: Build Your Coach Identity and Niche

Generic PTs disappear in the noise. This module helps you define exactly who you serve, the problem you solve, the story behind your work, the bio that converts and the surface — online, local, corporate or community — where your niche can win fastest.

~57 min total 6 lessons

Module progress0/6 • 0%

What you will learn

Why "I train everyone" quietly costs you clients
How to choose a niche that is specific but not limiting
Turn your lived experience into trust-building authority
Build a 3-part coach story you can use everywhere
Write a clear, niche-led bio in plain English
Match your niche to online, local, corporate or community opportunities
Pick one primary surface for the next 90 days

PT Identity & Niche Builder

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — PT Identity & Niche Builder

Use this worksheet to lock in your niche, story, bio and primary delivery surface. By the end you should have a niche statement, a published bio and a 90-day focus channel.

1. Client audit

My last 10 clients (type, age, goal)The cluster I got the best results withClients who drain my energyClients I most enjoy working with

Answers are saved to this device only. Cloud sync coming soon.

2. Niche statement

WHO I helpPROBLEM I solveOUTCOME I deliverFinal niche statement

Answers are saved to this device only. Cloud sync coming soon.

3. Coach story

BEFORESHIFTNOW3-sentence spoken version

Answers are saved to this device only. Cloud sync coming soon.

4. Published bio

Line 1 — who + outcomeLine 2 — credibility / storyLine 3 — what working with me looks likeLine 4 — call to actionFinal published bio

Answers are saved to this device only. Cloud sync coming soon.

5. Primary surface (90 days)

Online fit (1-10)Local fit (1-10)Corporate fit (1-10)Community fit (1-10)My primary surface for 90 daysFirst 3 actions in the next 14 days

Answers are saved to this device only. Cloud sync coming soon.

6. Launch checklist

I have a niche statementI have a 3-part coach storyMy new bio is live on my MEM profileI have chosen my primary surface90-day review date

Answers are saved to this device only. Cloud sync coming soon.

Back to full Playbook Next: Module 3

Module 2 final action

Your niche, story and bio are ready to go live

Publish the new bio on your MEM coach profile, commit to your primary surface for the next 90 days, and use the AI Marketer to draft your first three pieces of niche-led content.

Publish my new bio on my MEM profile