Fitness Business Models — Services, Products and Hybrid Brands
Most PTs are taught to coach, not to choose a business model. This module breaks down service-based, product-based and hybrid fitness businesses so you can decide what to build, what to delay, and what PT income should fund.
~1h • 6 lessons Fitness Business Model Canvas
What you'll learn
- Why PT is the first income stream, not the final business model
- How service-based fitness businesses actually make money
- The cost and cash flow reality of product-based businesses
- Why hybrid fitness brands are the most defensible long-term
- How MEM structured MEMFitness + MEM Academy CIC
- How to choose the right model for your stage
Module progress0/6 • 0%
- 1PT as the first income stream, not the final business model ~9 min
- 2Service-based fitness models explained ~10 min
- 3Product-based fitness models explained ~11 min
- 4Hybrid fitness brands: services, products, content and community ~10 min
- 5The MEM model: MEMFitness + MEM Academy CIC ~9 min
- 6Choosing the right model for your stage ~9 min
Module worksheet
Use this canvas to clarify your current model, your next model, your assets and what you will not build yet.
Your model today
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Your model in 12 months
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Guardrails
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