Digital Ads and Marketing Foundations
The marketing system behind ecommerce and service growth: organic, paid, email, Meta ads, creative testing, funnel diagnosis and the discipline of fixing the right thing.
~1h • 6 lessons Meta Ads Creative Testing Planner
What you'll learn
- The role of organic, paid and email in your stage
- Meta ads basics for fitness brands (and what's not allowed)
- How to test hooks, visuals and offers — not aesthetics
- How to find and fix the biggest funnel leak
- Five email / SMS flows worth building first
- How to diagnose whether the problem is the ad, offer, page, price or product
Module progress0/6 • 0%
- 1Organic content vs paid ads vs email marketing ~9 min
- 2Meta ads basics for fitness products and services ~11 min
- 3Creative testing — hooks, visuals, offers and landing pages ~10 min
- 4Funnel basics — traffic, product page, checkout, follow-up ~9 min
- 5Email and SMS flows — welcome, abandoned cart, post-purchase, winback ~10 min
- 6When ads are not the problem — offer, price, page or product ~10 min
Module worksheet
Plan your next creative testing round: hooks, visuals, offer, page promise and the rule that decides the winner.
Hooks and visuals
Answers are saved to this device only. Cloud sync coming soon.
Offer and page
Answers are saved to this device only. Cloud sync coming soon.
Decision rule
Answers are saved to this device only. Cloud sync coming soon.