Digital Ads and Marketing Foundations
The marketing system behind ecommerce and service growth: organic, paid, email, Meta ads, creative testing, funnel diagnosis and the discipline of fixing the right thing.
~1h • 6 lessons Meta Ads Creative Testing Planner
What you'll learn
- The role of organic, paid and email in your stage
- Meta ads basics for fitness brands (and what's not allowed)
- How to test hooks, visuals and offers — not aesthetics
- How to find and fix the biggest funnel leak
- Five email / SMS flows worth building first
- How to diagnose whether the problem is the ad, offer, page, price or product
Module progress0/6 • 0%
- 1Organic content vs paid ads vs email marketing ~9 min
- 2Meta ads basics for fitness products and services ~11 min
- 3Creative testing — hooks, visuals, offers and landing pages ~10 min
- 4Funnel basics — traffic, product page, checkout, follow-up ~9 min
- 5Email and SMS flows — welcome, abandoned cart, post-purchase, winback ~10 min
- 6When ads are not the problem — offer, price, page or product ~10 min
Module worksheet
Plan your next creative testing round: hooks, visuals, offer, page promise and the rule that decides the winner.
Hooks and visuals
Answers are saved to this device. Use Download to keep a copy.
Offer and page
Answers are saved to this device. Use Download to keep a copy.
Decision rule
Answers are saved to this device. Use Download to keep a copy.