Lesson 5 of 6
Email and SMS flows — welcome, abandoned cart, post-purchase, winback
Learning objectives
- Reduce dependence on paid ads
- Recover the easy revenue you're leaking
- Plan a 5-flow starter system
- Turn one-time buyers into repeat customers
The five flows worth building first
Welcome (introduce brand, story, offer). Abandoned cart (recover interested shoppers). Post-purchase (build trust, ask for a review). Winback (re-engage inactive customers). For service businesses: a lead nurture sequence before the consultation.
Email is the highest-margin channel you're ignoring
Email costs cents per send and converts customers who already know you. If you're spending on ads but not running flows, you're paying twice for the same audience.
Founder insight — Derrick Twum
Most fitness brands underinvest in email until they realise paid traffic is renting customers they could be keeping.
Key takeaway
Five flows beats five clever campaigns. Set up welcome, abandoned cart, post-purchase, winback and lead nurture first.
Reflection questions
- 1Which of the five flows do you have today?
- 2Which would recover the most revenue if launched this month?
- 3How are you growing your list?
Action task
Plan the headline of each of the five flows. Pick one to ship this week.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- AI Marketer
- CRM