Lesson 4 of 8
Corporate wellbeing and organisation delivery
Learning objectives
- Position corporate work as a brand asset, not a side gig
- Productise corporate delivery into a price-on-the-page offer
- Use organisation contracts as proof for everything else
- Stay inside MEM's coach-led delivery scope (no curriculum)
Why corporate matters to the brand
One named employer logo on your site does more for credibility than 30 testimonials. Corporate work also smooths cash, fills off-peak hours, and feeds your case studies and content for the rest of the year.
Productise the offer
Three tiers: drop-in fitness session, 6-week on-site block, quarterly wellbeing programme. Price each one. Put them on a page. Stop quoting from scratch. Corporate buyers want a menu, not a conversation.
Stay in scope
MEM coaches deliver coach-led corporate fitness sessions plus self-serve wellbeing resources — not manager training, not curriculum modules, not educational delivery. If the buyer asks for those, signpost the self-serve platform.
Founder insight — Derrick Twum
The fastest brand jump we've watched a MEM coach take was adding one local employer to their portfolio — it changed every conversation that followed.
Key takeaway
Corporate is a brand asset and a proof engine. Productise three tiers, price the page, stay in coach-led scope.
Reflection questions
- 1Which employer in your area is the realistic first logo?
- 2What does your 3-tier corporate menu look like?
- 3Where will the corporate offer live on your site?
- 4What educational asks should you signpost, not deliver?
Action task
Draft your 3-tier corporate menu with a price next to each tier.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Business Planner
- Org Network