What is a corporate wellbeing programme?

An employer-funded service combining mental, physical, financial and social health support for staff. MEM Academy pairs coach-led corporate fitness sessions with a self-serve wellbeing curriculum and ESG/SROI reporting so the spend is provable at year-end.

How much does it cost?

Programmes start at a fixed per-seat monthly fee. A 100-person pilot typically lands between £6 and £14 per seat per month depending on coach hours, on-site cadence and reporting depth.

How quickly can we launch?

Two to four weeks from contract — Week 1 diagnostic, Week 2 design, Week 3 launch comms, Week 4 first sessions delivered. First board report at end of Q1.

What ESG evidence do we get back?

A quarterly board-ready report with workforce KPIs (absence, wellbeing score, participation) plus a verified SROI figure showing social value per £1 spent — suitable for the Social-S section of your annual report.

01 · Coach Competency Framework

Use: This is the bar. Every applicant is scored against it at assessment day (file 04) and re-scored annually via the QA rubric (file 08).

The six domains

Each domain is scored 1–5. A score of 3 = "meets the bar." 4 = "exceeds." 5 = "could supervise others."

D1 · Contracting & boundaries

Sets a clear coaching contract (purpose, confidentiality, limits, opt-out) in the first session.
Names scope clearly: "I'm a coach, not a therapist / dietitian / financial adviser."
Recognises when a topic is out of scope and signposts cleanly (Sprint 4 / 06 decision tree).

D2 · Listening & inquiry

Uses open questions, summarising, and silence. Talks <40% of the session.
Surfaces the participant's own goal rather than imposing one.
Tracks themes across sessions (uses session notes from Sprint 4 / 05).

D3 · Behaviour change craft

Can name and use ≥2 evidence-based frameworks (e.g. COM-B, motivational interviewing, implementation intentions).
Helps the participant set a specific next-step commitment, not a vague intention.
Reviews the commitment in the following session.

D4 · Safeguarding & risk

Spots the four signals (Sprint 1 / 04) and the menopause red flags (Sprint 2 / 02).
Knows the warm-handoff scripts cold (Sprint 4 / 07) for suicide, DA, modern slavery, child safeguarding.
Logs disclosures correctly within 24h (Sprint 4 / 05 templates).

D5 · Cultural humility & inclusion

Doesn't assume household structure, faith, language, sexuality, or income.
Can name how their own identity might land with a participant from a different background.
Has lived or worked experience with at least one under-represented group OR has completed accredited inclusion training in the last 24 months.

D6 · Reflective practice

Brings a real case to group supervision each quarter.
Can name a recent moment they got it wrong and what they changed.
Reads ≥4 hours of CPD material per quarter and can summarise it on request.

Scoring rubric

Score	Meaning
5	Exemplar. Could teach this domain to peers.
4	Exceeds the bar. Consistent across cases.
3	Meets the bar. Sometimes inconsistent under pressure.
2	Below bar. Coachable with supervision.
1	Significant gap. Not eligible.

Accreditation tie-in (file 06)

Level	Minimum profile
Associate Coach	≥3 in all six domains; ≥4 in D1 and D4.
Coach	≥3 in all; ≥4 in four domains incl. D2 and D3.
Senior Coach	≥4 in all; ≥5 in two domains; eligible to observe peers for QA (file 08).

What is NOT in this framework (deliberately)

Therapy modalities (CBT, EMDR, ACT delivered as treatment).
Clinical assessment (diagnosis, risk stratification beyond signposting).
Regulated financial / legal advice.
Nutrition prescription beyond NHS Eatwell guidance.

A coach who wants to operate in any of these does so OUTSIDE the MEM contract, on their own indemnity, and not under our brand.