Lesson 4 of 7
Get found globally — content, SEO and discovery
Learning objectives
- Make your content discoverable beyond your country
- Use niche keywords that travel internationally
- Build a simple multi-platform discovery system
- Stop relying only on local word-of-mouth
Discovery is the engine of global growth
Local PTs grow through gyms, word-of-mouth and walk-bys. Global PTs grow through discovery — search, social, YouTube, podcasts, communities. If a client in another country cannot find you when they search the problem they have, you do not exist to them.
Discovery is built one piece of niche-led content at a time, over months. The compounding is huge — but it requires showing up consistently inside one niche.
Use keywords that travel
Avoid keywords tied only to your city. Use phrases your beachhead market actually searches: 'online postpartum strength coach', 'online fat loss coach for expats', 'online vegan strength programme'. These work in every English-speaking country.
Use the AI Marketer + AI Content Generator to surface keyword variations. Build a 20-keyword list and rotate them across your content.
One platform deep, one platform supporting
Trying to be everywhere kills global growth. Pick one primary discovery platform (Instagram, TikTok, YouTube, Google/SEO, or a podcast) and go deep. Pick one supporting channel (email, MEM-Connect, LinkedIn) to nurture people who find you.
Your MEM profile is the destination — the place people land, see your offer and book. Everything else points there.
Founder insight — Derrick Twum
MEM-Connect, your MEM profile and the platform's content tools are built to be a coach's global shopfront. The work is making sure people in your target market actually find their way there.
Key takeaway
Global growth = niche content + travel-friendly keywords + one deep platform + one destination (your MEM profile).
Reflection questions
- 1What 5 phrases would your dream client type into Google or TikTok?
- 2Which platform are you strongest on today?
- 3Where does your content currently send people — and is that destination ready?
- 4How often can you publish in your niche for the next 90 days?
Action task
Write 20 niche, geography-free keywords for your global offer. Plan the next 12 pieces of content around 4 of them.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- AI Marketer
- AI Content Generator
- MEM Profile