Lesson 3 of 7
Build a borderless online offer
Learning objectives
- Design an offer that works across timezones
- Make programming, check-ins and support async-first
- Set the right number of live touchpoints
- Stop accidentally selling a local product to a global market
Async-first, live-supported
A borderless offer assumes the client will not always be online when you are. The core of the offer must be async: a written programme, a video library, written or voice check-ins, a CRM the client can access any time.
Live elements (calls, group sessions, Q&As) sit on top — not at the centre. This is what lets one coach serve clients in 5 countries without burning out.
Pick your live touchpoint cadence
Common patterns that work: monthly 1:1 video review (45 min), fortnightly group call rotating across two timezones, weekly written check-in with a 24-hour reply window, async voice messages inside MEM messaging.
Pick a cadence you can actually hold for 6 months — not the most generous version you can imagine in week 1.
Localise without rebuilding
You do not need a different offer per country. You need small layers of relevance: examples that match the client's environment (gym kit, food, climate), check-in times that respect their week, units they understand (kg/lb, km/mi), and language that sounds normal to them.
Use the AI tools inside MEM to draft localised versions of the same programme and check-in scripts. Review and edit before sending.
Founder insight — Derrick Twum
MEM was built around an async-first delivery model with live touchpoints layered on top — exactly so coaches can scale across timezones without trading their evenings forever.
Key takeaway
A global offer is async at the core, live on top, and localised in the details. That is how one coach holds clients in multiple countries.
Reflection questions
- 1What does your current offer assume about when the client is online?
- 2What is the maximum number of live calls per week you can sustain for a year?
- 3Where in your offer are you accidentally selling 'in-person' to remote clients?
- 4Which 2 details (units, food, kit, climate) would you need to localise per market?
Action task
Rewrite your online coaching offer one-pager so it is async-first, live-supported, and clearly works for a client 5 timezones away.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Workout Builder
- Messaging
- Go Live 1:1
- Check-ins