MEM prepares you for your qualification. The practical assessment is completed at an approved centre near you. MEM does not award qualifications.
Week 1 of 12 · Module 1 of 2 · 12 min
Find your one client
Niche down before you scale up.
Lessons completed: 0/2
What you'll learn
- Why niching is the fastest path to your first 5 clients
- The 'one client' exercise
- How niche evolves over time
If you try to coach everyone, you'll attract no one. Pick the one client you can help better than anyone else — and write everything for them.
Niche doesn't trap you. It opens the door. You can always broaden later. Right now you need a flag in the ground so people can find you.
Not done
Your turn
Not done
Describe your ideal first client in 5 sentences. Age, situation, goal, fear, what they need to hear from you.