Module 13 • Full lessons available

Module 13: The 90-Day MEM Action Plan

The whole Playbook compressed into one realistic 90-day plan: what to build in days 1–30, what to launch in days 31–60, what to measure in days 61–90, how to avoid overbuilding, how to stay consistent week to week, and a 15-minute Friday review rhythm that keeps it all on track.

~34 min total 6 lessons

Module progress0/6 • 0%

What you will learn

The 5 day-30 done items — and what NOT to build yet
How to layer one new offer in days 31–60 without fragmenting
The 4 numbers to measure in days 61–90 — and where to ignore
How to spot and stop overbuilding before it costs you a month
The 3 non-negotiable weekly calendar blocks
A 15-minute Friday review template that survives bad weeks
A day-90 keep / kill / double decision that drives the next plan

Your 90-Day MEM Action Plan

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — Your 90-Day MEM Action Plan

Use this worksheet to turn the Playbook into a single 90-day plan: day-30 foundations, day-60 layered offer, day-90 measurement, overbuild guardrails, weekly rhythm, Friday review, and a written keep / kill / double decision for the next 90 days.

1. Days 1–30 — foundations

Profile live + completeOne paid offer live with pricePayment + onboarding testedTwo content pieces shippedOne sales conversation booked

Answers are saved to this device only. Cloud sync coming soon.

2. Days 31–60 — layer one new offer

One new offer (group / async / org pitch)5–8 first cohort namesWeek-4 referral ask, word-for-word

Answers are saved to this device only. Cloud sync coming soon.

3. Days 61–90 — the 4 numbers

Active paying clients (current)Monthly recurring revenue (current)Cohort completion / retention %Pipeline conversations booked

Answers are saved to this device only. Cloud sync coming soon.

4. Overbuild guardrails

My most common overbuild patternItems I'm cutting from the plan nowMy day-45 'cut more' trigger

Answers are saved to this device only. Cloud sync coming soon.

5. Weekly rhythm

Coaching delivery block (day + time)Content batching block (day + time)Selling block (day + time)Bad-week protocol

Answers are saved to this device only. Cloud sync coming soon.

6. Friday review

Friday review slot (day + time + place)Where the 4-question template livesThis week's one most important move

Answers are saved to this device only. Cloud sync coming soon.

7. Day-90 decision

Keep doingKill on day 91Double down on

Answers are saved to this device only. Cloud sync coming soon.

8. Launch checklist

All 5 day-30 done items tickedOne new offer chosen + cohort namedReferral ask written + scheduled for week 4One-page dashboard built + 4 numbers entered3 weekly blocks booked in calendarFriday 15-minute review recurring in calendarPlan cut by 30% before kickoffDay-90 keep / kill / double decision written

Answers are saved to this device only. Cloud sync coming soon.

Back to full Playbook

Module 13 final action

Your 90-day plan is written and the rhythm is booked

Lock the 5 day-30 done items, pick your one day-60 offer, build the one-page 4-numbers dashboard, and book the 3 weekly blocks plus the recurring Friday 15-minute review in your calendar today.

Pressure-test my 90-day plan in AI Studio