Lesson 2 of 6
What to launch in days 31–60
Learning objectives
- Layer a second income stream on top of the first offer
- Run the first group / live or async cohort
- Build a referral motion from the first 5 paying clients
- Hold the line on focus — still no shiny extras
Add one — not five
Pick ONE: a small group offer (Module 8), an async online programme (Module 7), or a local organisation pitch (Module 10). Whichever your day-30 traction points to. Don't add two.
Run a small cohort
5–8 paying clients on the new offer. Real money, real timeline, real proof. The point isn't perfection — it's evidence that you can deliver beyond 1:1.
Activate referrals
Every client at week 4 gets a deliberate ask: who else would benefit? Make it a system, not a hope. 5 clients × 1 referral each is your next month's funnel.
Founder insight — Derrick Twum
Days 31–60 are where founders either compound or fragment. Adding two new offers at once is the most common compounding-killer we see.
Key takeaway
Days 31–60: one new offer, one small cohort, one referral motion. That's it.
Reflection questions
- 1Which one offer fits your day-30 traction?
- 2Who are the 5–8 first cohort clients?
- 3What's your week-4 referral ask, word-for-word?
- 4What are you saying no to this month?
Action task
Pick your one new offer, list the 5–8 first cohort names, and write your referral ask.
Worksheet
Work through these prompts. Answers save to this device.
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Related MEM tools
- Live Studio
- CRM