Lesson 5 of 6
Staying consistent with coaching, content and selling
Learning objectives
- Build a weekly rhythm that survives a bad week
- Protect the 3 non-negotiable blocks in your calendar
- Recover fast from missed weeks without rebuilding from scratch
- Make consistency the default, not the achievement
Three non-negotiable blocks
Coaching delivery block (where the bills get paid). Content batching block (Module 5 — 90 minutes, weekly). Selling block (pipeline, conversations, follow-ups — 60 minutes, weekly). These are appointments with yourself, not 'if I get time'.
The bad-week protocol
When a week slips: ship the smallest possible version of each block (one post, one DM, one delivered session). Re-establish the rhythm next Monday. Never 'catch up' by doubling — that breaks the cadence permanently.
Consistency as default
The goal is for the rhythm to feel like brushing your teeth, not a triumph. When you're proud you 'managed to post this week', you haven't built a system yet.
Founder insight — Derrick Twum
Every coach who scaled past 30 paying clients had the same three calendar blocks. The discipline isn't glamorous — it's the moat.
Key takeaway
3 blocks weekly: deliver, batch, sell. Bad-week protocol = smallest version, never double up.
Reflection questions
- 1Are the 3 blocks actually in your calendar right now?
- 2When did you last execute all 3 in a single week?
- 3What's your bad-week protocol, written down?
- 4Does consistency feel like a triumph or a default?
Action task
Book recurring weekly slots for the 3 non-negotiable blocks and write your bad-week protocol.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Scheduler
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