Lesson 3 of 6
What to measure in days 61–90
Learning objectives
- Track only the 4 numbers that decide whether the plan worked
- Build a one-page dashboard you'll actually look at
- Decide what to keep, kill or double for the next 90 days
- Avoid vanity metrics that don't predict revenue
The 4 numbers
Active paying clients. Monthly recurring revenue. Cohort completion / retention rate. Pipeline conversations booked. Everything else is noise in the first 90 days.
One-page dashboard
A single sheet you update every Friday in 10 minutes. Four numbers, one trendline each, one note on what changed. If it takes longer than 10 minutes, it won't survive month four.
Keep / kill / double
At day 90: name the one thing to keep doing, the one thing to kill, and the one thing to double down on in the next 90 days. That decision drives the next plan — not a fresh brainstorm.
Founder insight — Derrick Twum
The coaches who scale past month three are the ones with a boring weekly number ritual. Not the ones with the prettiest dashboard.
Key takeaway
4 numbers, 1 page, Friday 10 minutes. At day 90: keep, kill, double.
Reflection questions
- 1Do you know your 4 numbers from the last 4 weeks?
- 2Where will the one-page dashboard live?
- 3What will you keep doing past day 90?
- 4What will you kill on day 91?
Action task
Build your one-page dashboard with the 4 numbers and book the recurring Friday slot.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Business Planner
- CRM