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Module 4 • Full lessons available

Module 4: Recurring Income — Stop Selling Only Single Sessions

Hourly PT income has a built-in ceiling and constant volatility. This module shows how to restructure your business around packages, monthly coaching, group programmes, challenges, retention and upsells so income becomes more stable, scalable and predictable.

~71 min total 7 lessons

Module progress0/7 • 0%

What you will learn

See why hourly income has a hard ceiling
Move clients from pay-as-you-go to packages and monthly coaching
Build a simple 3-tier pricing ladder
Design beginner, standard and premium offers that feel distinct
Combine 1:1, group, online and live delivery into a sustainable week
Build a retention system that keeps clients past their first programme
Add upsells like challenges, workshops, meal plans and digital products
Create a clear monthly recurring offer and upsell plan

PT Income Ladder

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — PT Income Ladder

Use this worksheet to redesign your PT income model. By the end you should have a clear pricing ladder, a recurring monthly offer, a retention plan and a first upsell ready to launch.

1. Current income audit

Max sessions per weekAverage session priceWeekly income ceilingCurrent payment mix (PAYG / pack / monthly)% income that is recurringBiggest income risk right now

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2. Pricing ladder

Entry tier nameEntry tier priceEntry tier includesStandard tier nameStandard tier priceStandard tier includesPremium tier namePremium tier pricePremium tier includesHow clients progress through the ladder

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3. Recurring monthly offer

Monthly offer nameMonthly priceWhat is included each monthCheck-in cadenceCommunication rulesCancellation / pause policyTarget number of monthly clients in 90 days

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4. Delivery mix

Weekly hours for 1:1Weekly hours for group/liveWeekly hours for online coachingWeekly hours for content/adminWeekly delivery rhythm

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5. Retention plan

Week-one experienceMid-programme check-inEnd-of-programme renewal conversationDefault next offerTarget renewal rate %

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6. Upsells

Upsell 1 (name, format, price)Upsell 2 (name, format, price)Upsell 3 (name, format, price)First upsell to launch in 60 daysPromotion plan

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7. Launch checklist

I have built my pricing ladderI have defined my monthly recurring offerI have mapped my weekly delivery mixI have a retention planI have a first upsell ready to launchI have a plan to communicate this to existing clientsLaunch date

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Back to full Playbook Next: Module 5

Module 4 final action

Your income model is now ready to restructure

Pick three existing clients to move onto a monthly package, set a launch date for your first upsell, and update your pricing on your MEM profile so new enquiries see the new ladder.

Update my pricing on my MEM profile