Lesson 4 of 7
Beginner, standard and premium offers
Learning objectives
- Define the deliverables for each tier
- Avoid making the offers feel identical
- Match the depth of support to the price
- Make every tier sellable on its own
Tiers must feel genuinely different
A common mistake is to set three prices for what feels like the same offer. Clients see through this. Each tier should have a clear shape: who it is for, what it includes, how often you support the client, and what outcome they should expect.
If a prospect cannot quickly see why premium costs more, they will default to the cheapest option or walk away.
Beginner / entry tier
The entry tier is for someone who is not ready for full coaching. It might be a 4-week challenge, a group programme, a self-led plan with light check-ins, or a digital resource.
It should be priced low enough to be a low-risk yes but valuable enough to deliver a clear small win.
Standard tier
The standard tier is the main offer for the majority of clients. It usually includes a personalised plan, regular check-ins, messaging support, progress tracking and nutrition guidance within safe boundaries.
This is the workhorse of the business: priced for sustainability, deep enough to deliver real results.
Premium tier
The premium tier is for clients who want the closest support: more frequent communication, faster response times, live sessions, deeper personalisation and a more hands-on relationship.
Premium should not just be more sessions. It should be a different experience.
Founder insight — Derrick Twum
Mission-driven work and commercial work both need clarity. Whether the offer is community programming or premium coaching, the client needs to know what they are getting and why it matters.
Key takeaway
Each tier should feel like a distinct offer with its own ideal client, deliverables and outcome.
Reflection questions
- 1Could a stranger explain the difference between your tiers in one sentence?
- 2What does the premium tier include that the standard tier does not?
- 3Which tier do you most want to grow this quarter?
- 4Which tier would you stop selling if you had to drop one?
Action task
Write a one-paragraph description of each tier, including ideal client, what is included, programme length and price.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- AI Business Planner
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