Lesson 5 of 7
Combine 1:1, group, online and live delivery
Learning objectives
- Understand how delivery formats stack together
- Use group and online delivery to leverage time
- Use live sessions to add energy and accountability
- Build a weekly delivery mix that is sustainable
No single format does everything
1:1 sessions give depth but cost the coach the most time per pound. Group sessions create leverage but reduce personalisation. Online coaching scales reach but needs strong systems. Live classes create energy and community but require consistent scheduling.
The strongest PT businesses combine these formats so each one does what it is best at.
A blended weekly model
A blended week might include a handful of in-person 1:1 clients, a live group class or two, a 12-week online coaching cohort, monthly check-ins for online clients and a short challenge running in the background.
The coach uses 1:1 time where it creates the highest value and uses group, online and live delivery to multiply impact.
Protect the coach's time
Blending only works if the coach protects their calendar. A week packed end to end with 1:1 leaves no room to deliver group, run live sessions, manage online clients or create content.
Time blocks for coaching, planning, content, group delivery and admin are essential. Without structure, blended delivery turns into chaos.
Founder insight — Derrick Twum
MEM's wider mix of fitness, community and content work only holds together because of structure. The same applies to a PT business: blended delivery needs a weekly rhythm to stay sustainable.
Key takeaway
A blended delivery mix lets the coach reach more clients at different price points without doubling their working hours.
Reflection questions
- 1Which delivery format do you rely on most today?
- 2Which format could you realistically add in the next 60 days?
- 3What part of your week feels unprotected or reactive?
- 4What would a sustainable weekly rhythm look like for you?
Action task
Map your ideal blended week, allocating time blocks to 1:1, group, online, live, content and admin.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Go Live 1:1
- Go Live Group Classes
- CRM
- Booking Tools
- Gamification Training Room