Module 5 • Full lessons available

Module 5: Content and Personal Brand

Content is now part of the job. This module shows how to use content as proof — not performance — to build trust, attract the right clients and grow your personal brand. By the end you will have a five-type content framework, a tested short-form and carousel structure, a client-safe proof system, an idea bank and a 30-day content calendar you can sustain.

~67 min total 7 lessons

Module progress0/7 • 0%

What you will learn

Why content has replaced cold outreach for most PTs
The five types of PT content (education, story, proof, offer, community)
A simple short-form video structure that doesn't need to go viral
A 5-slide carousel structure that builds authority
How to use client proof without crossing ethical or safeguarding lines
How to mine client questions into a permanent content idea bank
How to build, batch and schedule a sustainable 30-day calendar

PT 30-Day Content Calendar Builder

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — PT 30-Day Content Calendar Builder

Use this worksheet to turn this module into a real 30-day plan. By the end you should have a tested rhythm, a balanced post mix, a content idea bank, a consent + proof system and 12 specific posts mapped out for the next month.

1. Current presence audit

Clarity score (1-10)Consistency score (1-10)Proof score (1-10)Primary platform for the next 90 daysWeekly posting rhythm I can sustain

Answers are saved to this device only. Cloud sync coming soon.

2. Five-type mix

Education post ideasStory post ideasProof post ideasOffer post ideasCommunity post ideas

Answers are saved to this device only. Cloud sync coming soon.

3. Proof + consent system

My consent-to-share lineMy 3-question post-programme feedback formProof types I will use beyond before/afterSafeguarding rules for my niche

Answers are saved to this device only. Cloud sync coming soon.

4. Content idea bank

Where my Content Bank livesTop 10 client questions to mine for contentOne question I will expand into 5 posts

Answers are saved to this device only. Cloud sync coming soon.

5. 30-day calendar (12 posts)

Week 1 — Mon (short-form)Week 1 — Wed (carousel)Week 1 — Fri (proof / story)Week 2 — Mon (short-form)Week 2 — Wed (carousel)Week 2 — Fri (proof / story)Week 3 — Mon (short-form)Week 3 — Wed (carousel)Week 3 — Fri (offer)Week 4 — Mon (short-form)Week 4 — Wed (carousel)Week 4 — Fri (community)

Answers are saved to this device only. Cloud sync coming soon.

6. Launch checklist

I have set a sustainable weekly rhythm12 posts are mapped for the next 30 daysI have booked my first batching sessionMy consent + testimonial flow is in placeDate I will review and adjust month 1

Answers are saved to this device only. Cloud sync coming soon.

Back to full Playbook Next: Module 6

Module 5 final action

Your 30-day content plan is ready to publish

Book your first batching session, schedule your first 12 posts in the Post Scheduler, and use the AI Content Generator to draft the carousels and short-form hooks from your calendar.

Draft my first posts with the AI Content Generator