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Lesson 7 of 7

Build your 30-day content calendar

~11 min

Learning objectives

  • Translate everything in this module into a single calendar
  • Lock a sustainable weekly rhythm
  • Balance the five content types across 30 days
  • Schedule, batch and publish without burning out

Why a calendar beats motivation

Coaches who post "when they feel inspired" stop within weeks. Coaches who follow a simple calendar keep going. A 30-day plan removes daily decision-making — you already know what is going out and when.

A simple weekly rhythm

A sustainable starter rhythm: 1 short-form video (Monday), 1 carousel (Wednesday), 1 story series or proof post (Friday). That is 3 posts a week, 12 a month. If you can sustain that for 90 days you will see compounding results.

Do not commit to daily posting in month one. You will burn out and quit.

Balance the five types across the month

Across 12 monthly posts, aim for roughly: 5 education, 2 story, 3 proof, 1 offer, 1 community. Rotate so no two consecutive posts are the same type.

Build the month in one sitting, batch creation across 2 sessions, then schedule using the Post Scheduler.

Review and improve monthly

At the end of every month, review: which post got most saves? Which got most DMs/enquiries? Which underperformed? Adjust the next month's plan based on real signal, not vibes.

Saves and DMs are stronger signals than likes.

Founder insight — Derrick Twum

MEM's growth is built on monthly rhythm, not bursts. Coaches who treat content like programming — planned, reviewed, adjusted — outperform coaches who post when they feel like it. Treat content the same way you treat training: structured.

Key takeaway

A simple 30-day calendar (3 posts a week, all five types balanced, reviewed monthly) is the single biggest content unlock for most PTs.

Reflection questions

  1. 1What weekly rhythm can you genuinely sustain for 90 days?
  2. 2Which day of the week will you batch?
  3. 3Which metric will you actually use to judge what works?
  4. 4What will you stop doing to make room for this rhythm?

Action task

Fill out the PT 30-Day Content Calendar worksheet with all 12 posts mapped, batched and scheduled.

Worksheet

Work through these prompts. Answers save to this device.

Answers are saved to this device only. Cloud sync coming soon.

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