Lesson 1 of 6
From 1:1 to online coaching
Learning objectives
- Decide what stays 1:1 and what moves online
- Design an online offer that does not collapse without you
- Set check-in cadence, response windows and boundaries
- Price online coaching honestly against the time it really takes
Online is a different product, not cheaper PT
Online coaching is not 1:1 minus the gym. It is a different product with different deliverables: programming, check-ins, video reviews, messaging, accountability and progress data. Treat it that way and clients pay properly; treat it as discounted PT and you burn out.
Decide your delivery shape
Weekly or fortnightly check-ins. Defined response windows (e.g. Mon–Fri, 9am–6pm, within 24h). Clear scope on what is and is not included — form videos, meal feedback, programme changes, accountability calls. Without scope, the cheapest client always takes the most time.
Price for total time
Add programming time, check-in time, message time, admin and platform cost. Multiply by your real hourly target. That is the floor. If the floor is above what the market pays, your offer needs more value, not a lower price.
Founder insight — Derrick Twum
The fastest way to hate online coaching is to price it like discounted PT and answer messages at midnight. Scope and cadence protect both the client and you.
Key takeaway
Online coaching scales only when delivery shape, response windows and pricing are designed up front.
Reflection questions
- 1What is currently in your online offer?
- 2Where do clients pull most of your time?
- 3What is your real hourly rate after all admin?
Action task
Write a one-page online coaching scope: deliverables, cadence, response windows, what is included, what is not, and a price that matches the real time it takes.
Worksheet
Work through these prompts. Answers save to this device.
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Related MEM tools
- Workout & Meal Builders
- CRM
- Coach Profile Builder