Lesson 2 of 6
From online coaching to group programmes
Learning objectives
- Decide whether to run a cohort or rolling group
- Size the group for retention, not capacity
- Build a programme shape that fits group delivery
- Move from per-client work to per-group work
Cohort vs rolling
Cohorts start together and finish together — easier to teach, easier to market, harder to fill on a slow month. Rolling groups onboard continuously — easier on cash flow, harder to deliver consistent group experience. Pick the one your audience and your delivery time can actually support.
Size for retention
A 50-person group that loses 30 by week three is worse than a 12-person group that finishes 11. Smaller groups, higher completion, better testimonials, easier referrals. Capacity is a vanity metric.
Programme shape
Group programmes need a clear arc (8, 10, 12 weeks), weekly themes, a recurring live session, shared materials and a community space. Replace 1:1 customisation with a strong default plan plus optional swaps.
Founder insight — Derrick Twum
Groups are not just '1:1 to many'. They are a different product with their own programme design, group dynamics and retention curve.
Key takeaway
Choose cohort or rolling, size for completion, and design a programme arc that delivers without you re-customising for every member.
Reflection questions
- 1Cohort or rolling — and why?
- 2What is the realistic group size for week-eight completion?
- 3What is the weekly rhythm?
Action task
Draft a group programme outline: length, weekly themes, live session day/time, materials, community space and group size cap.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Go Live
- Post Scheduler
- Workout & Meal Builders