Lesson 4 of 6
Corporate wellbeing and organisation delivery
Learning objectives
- Understand what organisations actually buy
- Build a deliverable corporate offer (not a list of nice ideas)
- Price for delivery cost, not for hope
- Avoid scope creep on multi-month contracts
Organisations buy outcomes and reliability
HR and wellbeing leads buy outcomes (engagement, attendance, retention, manager confidence) and reliability (you show up, on time, on brand, with reports). They do not buy your enthusiasm. Frame the offer in their language.
Productise the offer
A clear named programme — duration, sessions, materials, reporting and price — beats a custom proposal every time. Custom proposals lose to whoever priced fastest. Productised offers win on clarity.
Price for real delivery
Include coach delivery time, travel, prep, comms, reporting, account management and platform cost. Corporate contracts that look profitable often are not, because hidden delivery time is uncosted.
Founder insight — Derrick Twum
Coach-led corporate fitness sessions sell when the deliverable is concrete: 'eight on-site sessions, four manager briefings, monthly engagement report'. Vague sells nothing.
Key takeaway
Productise the corporate offer, price the full delivery, and frame it in the language of HR outcomes.
Reflection questions
- 1What is your named corporate offer?
- 2What does it deliver, in their language?
- 3What is the total delivery cost — not just the session fee?
Action task
Draft a one-page corporate offer: programme name, duration, what is delivered each month, who delivers it, what is reported, and the price.
Worksheet
Work through these prompts. Answers save to this device.
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