Lesson 6 of 7
Deliver workouts, nutrition, check-ins and accountability through MEM
Learning objectives
- Connect the online offer to MEM tools
- Build a practical delivery workflow
- Understand how CRM, workouts, meals and check-ins work together
- Create a repeatable weekly coaching rhythm
An offer needs a delivery system
Selling the online offer is only the start. The coach needs a system to deliver it consistently. Without a system, online coaching becomes scattered across WhatsApp, notes, spreadsheets, screenshots and memory.
A delivery system makes coaching easier to manage and easier for the client to follow.
The MEM online coaching workflow
A simple MEM workflow can look like: create or update the client profile in CRM, record goals, notes, limitations and preferences, build or generate the workout plan, build meal guidance or nutrition resources, schedule check-ins, track progress, use messaging or notes to manage communication, adjust the plan based on feedback, use live 1:1 or group sessions where needed, and review outcomes at the end of the programme.
This turns online coaching into a repeatable process.
Use AI without losing coach judgement
MEM’s AI tools can speed up planning, but the coach remains responsible for reviewing and personalising outputs. AI can help draft workouts, nutrition guidance, content and business ideas. The coach must still check safety, client context, ability level and goals.
AI should save time, not remove professional judgement. Nutrition outputs are general wellbeing guidance, not medical or clinical advice.
Create a weekly coaching rhythm
A simple weekly rhythm could be: Monday review client check-ins, Tuesday plan adjustments, Wednesday content/post or group support, Thursday progress notes and client messages, Friday weekly review and next actions, weekend optional live class or challenge check-in.
The rhythm prevents the coach from reacting randomly all week.
Founder insight — Derrick Twum
The wider MEM platform exists because coaches need more than motivation. They need infrastructure. CRM, AI tools, content tools, live delivery and community features help turn coaching into a system.
Key takeaway
A good online offer becomes stronger when the coach has a repeatable delivery workflow.
Reflection questions
- 1Where do you currently store client information?
- 2How do you track check-ins and plan changes?
- 3What parts of delivery feel messy?
- 4Which MEM tools would make your weekly delivery easier?
Action task
Design your weekly MEM delivery workflow for online coaching.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- CRM
- AI Workout Generator
- AI Nutrition Generator
- Workout Plan Builder
- Meal Plan Builder
- Check-ins
- Go Live 1:1
- Go Live Group Classes