Price your online coaching package

Some PTs undercharge for online coaching because they think it is less valuable than in-person training. That is not always true. Online coaching can include planning, check-ins, accountability, messaging, education, nutrition support and progress tracking. The client is paying for results and guidance, not just physical presence.

If the coach treats online coaching as cheap, the client may treat it as low value too.

Your price should reflect the level of personalisation, frequency of check-ins, amount of communication, programme length, your experience, your niche, the client outcome, whether workouts are fully custom or template-based, whether nutrition support is included, whether live sessions are included, and whether group or community support is included.

A high-touch 1:1 online offer should cost more than a low-touch group challenge.

A coach can create three simple tiers. Starter: training plan, basic check-in, limited messaging. Standard: personalised training, weekly check-in, nutrition guidance, progress tracking. Premium: everything in Standard plus live sessions, higher-touch communication, extra support or deeper personalisation.

The goal is not to confuse clients with too many options. The goal is to give them a clear choice.

A price is not only about what clients will pay. It must also support the coach’s time, energy, software, admin, content and business growth. If the price is too low, the coach may need too many clients to survive, which weakens delivery.