MEM Academy
AI Tools

MEM AI Toolkit

Train. Create. Grow. Deliver impact.

AI tools built for the fitness workforce — from workout plans and client content to business setup, funding support and impact reporting.

Create Your Free Profile

Plans, programmes and session support.

Train Clients

5 tools
Try free

MEM Workout Advisor

Programming guidance — sets, reps, periodisation, exercise selection.

Best for:
Sanity-checking a programme
Try:
"What's a sensible 4-week deload after 12 weeks of 5/3/1?"
Try free

MEM Nutrition Hub

Macro guides, meal timing and budget eating — library + AI meal builder. Not a standalone chat advisor.

Best for:
Protein and calorie targets
Try:
"Macro guide for fat-loss vs maintenance"
Try free

AI Nutrition Advisor

Turns macro calculator results into AI meal plans, grocery lists, coach summaries and simple rules.

Best for:
Turning calculator targets into actionable meal plans
Try:
"Turn my 2,200 kcal / 140g protein result into a 7-day meal plan"

New

Try free

MEM Plan Builder

Generates a personal workout plan from your goal, level and equipment.

Best for:
Getting a structured plan in 60 seconds
Try:
"Generate a 4-day upper/lower for fat loss with dumbbells only"

3/mo free · unlimited paid

MEM Member / PT plan

MEM Programme Builder

Multi-week programmes for clients — periodised, progressive, exportable.

Best for:
Coaches running 8–16 week blocks
Try:
"12-week hypertrophy block for an intermediate male client"

Captions, posts and scripts in your voice.

Create Content

3 tools
Try free

MEM Marketing Coach

Marketing playbook for PTs and community coaches — content, offers, pricing.

Best for:
Choosing a niche and pricing it
Try:
"I charge £40/hr for 1:1 — what should a 6-week programme cost?"
Try free

MEM Content Studio

Writes captions, flyer wording, reel scripts and blog drafts in your voice — straight onto a template.

Best for:
Instagram / Facebook captions and carousels
Try:
"Write 3 caption options for a women's-only Saturday boot camp launch."

Text + template

Try free

MEM Background Remover

Free 1-click background remover for coach profile photos, gym posts, flyers and product shots.

Best for:
Coach profile headshots for MEM-Connect
Try:
"Cut out a coach headshot for a MEM-Connect profile"

Free · 1-click cutout

Pricing, paperwork and the boring-but-vital admin.

Grow Your Business

8 tools
Try free

MEM Finance Coach

Plain-English UK tax, Universal Credit and self-employed money for new coaches.

Best for:
Your first Self Assessment
Try:
"I earned £4,200 from PT work this year — do I need to file?"
Try free

MEM Marketing Coach

Marketing playbook for PTs and community coaches — content, offers, pricing.

Best for:
Choosing a niche and pricing it
Try:
"I charge £40/hr for 1:1 — what should a 6-week programme cost?"
Try free

MEM Savings Advisor

Personal budgeting, savings goals and debt-clear plans.

Best for:
Setting a 'tax pot' and emergency buffer
Try:
"I take home £1,800–£2,800/mo as a PT — how do I budget?"
Try free

Clara (Clearbooks)

Deep specialist for tax, benefits, debt and survival — with crisis routing.

Best for:
Understanding an HMRC / DWP letter
Try:
"I got a £1,200 SA302 from HMRC — what is it and what do I do?"

5/mo free · unlimited paid

Try free

Clara — Doc OCR

Photograph any receipt or invoice — Clara extracts the figures.

Best for:
Paper receipts from petrol, gear, comp entries
Try:
"Upload a photo of a Costco gym-kit receipt"
Try free

Clara — Doc Explainer

Drop in any HMRC / DWP letter and get a plain-English explanation.

Best for:
Brown-envelope letters that look scary
Try:
"Photo of an HMRC SA302"
Try free

Business Structure Clara

Sole trader vs Ltd vs CIC — picks the right structure for your situation.

Best for:
First-time PT going self-employed
Try:
"I'll do £30k profit this year — sole trader or Ltd?"
Try free

MEM Business Plan Draft

Drafts a fundable business plan for your coaching business or CIC.

Best for:
Start-up loan applications
Try:
"Business plan for a women's-only PT studio in Manchester"

Bids, reports and commissioner-facing content.

Deliver Impact

2 tools
Try free

MEM Grant Expert

Drafts winning funding bids for CICs, charities and youth programmes.

Best for:
Sport England / National Lottery / local authority bids
Try:
"Draft a 250-word outcomes statement for a 12-week girls' boxing programme."
Try free

MEM Business Plan Draft

Drafts a fundable business plan for your coaching business or CIC.

Best for:
Start-up loan applications
Try:
"Business plan for a women's-only PT studio in Manchester"

Not sure where to start?

Ask MEM is the concierge — describe what you're trying to do and it points you to the right tool.

Ask MEM

General guidance only. MEM AI tools are not financial, legal, tax, medical or clinical advice. Speak to a qualified professional before making decisions that affect your health, finances or business.

FAQ

Frequently asked questions

Common questions about the MEM AI Toolkit, access levels and how the tools fit into the platform.

Are MEM AI tools free to use?

Many are free with no sign-up. A few require a free MEM account, and the deepest assistants are part of MEM Member (£14/mo) or PT plans (£19/mo). Each tool card shows its access level.

Do I need an account to try the AI toolkit?

No. Tools marked 'Free' are open to anyone. Signing up for a free MEM profile unlocks more assistants and lets you save your history.

What kind of AI tools does MEM offer?

MEM has five categories: Train (workout plans, exercise swaps), Create (content, captions, flyers), Grow (marketing, pricing, business setup), Impact (funding, SROI, reporting) and General (concierge, tax, legal signposting).

Is the AI advice regulated — tax, legal or medical?

No. MEM AI tools are educational only. For regulated tax, legal, medical or safeguarding decisions the tools signpost you to qualified professionals.

How do I know which AI tool to use?

Use Ask MEM, the concierge assistant, to describe what you're trying to do. It points you to the right specialist tool or hub.

Can I use MEM AI tools on my phone?

Yes. The toolkit is fully responsive and works on mobile, tablet and desktop. Some tools with rich editing are best on desktop.

What's the difference between free and member tools?

Free tools give instant answers and drafts. Member tools add deeper case-work, unlimited drafts, saved history, template libraries and integrations with your MEM profile.

Want every tool, unlimited?

MEM Member is £14/mo — every assistant, no caps. PT plans from £19/mo.

See pricing