MEM AI Toolkit
AI tools built for the fitness workforce — from workout plans and client content to business setup, funding support and impact reporting.
Plans, programmes and session support.
Programming guidance — sets, reps, periodisation, exercise selection.
Macro guides, meal timing and budget eating — library + AI meal builder. Not a standalone chat advisor.
Turns macro calculator results into AI meal plans, grocery lists, coach summaries and simple rules.
New
Generates a personal workout plan from your goal, level and equipment.
3/mo free · unlimited paid
Multi-week programmes for clients — periodised, progressive, exportable.
Captions, posts and scripts in your voice.
Marketing playbook for PTs and community coaches — content, offers, pricing.
Writes captions, flyer wording, reel scripts and blog drafts in your voice — straight onto a template.
Text + template
Free 1-click background remover for coach profile photos, gym posts, flyers and product shots.
Free · 1-click cutout
Pricing, paperwork and the boring-but-vital admin.
Plain-English UK tax, Universal Credit and self-employed money for new coaches.
Marketing playbook for PTs and community coaches — content, offers, pricing.
Personal budgeting, savings goals and debt-clear plans.
Deep specialist for tax, benefits, debt and survival — with crisis routing.
5/mo free · unlimited paid
Photograph any receipt or invoice — Clara extracts the figures.
Drop in any HMRC / DWP letter and get a plain-English explanation.
Sole trader vs Ltd vs CIC — picks the right structure for your situation.
Drafts a fundable business plan for your coaching business or CIC.
Bids, reports and commissioner-facing content.
Drafts winning funding bids for CICs, charities and youth programmes.
Drafts a fundable business plan for your coaching business or CIC.
Ask MEM is the concierge — describe what you're trying to do and it points you to the right tool.
General guidance only. MEM AI tools are not financial, legal, tax, medical or clinical advice. Speak to a qualified professional before making decisions that affect your health, finances or business.
Common questions about the MEM AI Toolkit, access levels and how the tools fit into the platform.
Many are free with no sign-up. A few require a free MEM account, and the deepest assistants are part of MEM Member (£14/mo) or PT plans (£19/mo). Each tool card shows its access level.
No. Tools marked 'Free' are open to anyone. Signing up for a free MEM profile unlocks more assistants and lets you save your history.
MEM has five categories: Train (workout plans, exercise swaps), Create (content, captions, flyers), Grow (marketing, pricing, business setup), Impact (funding, SROI, reporting) and General (concierge, tax, legal signposting).
No. MEM AI tools are educational only. For regulated tax, legal, medical or safeguarding decisions the tools signpost you to qualified professionals.
Use Ask MEM, the concierge assistant, to describe what you're trying to do. It points you to the right specialist tool or hub.
Yes. The toolkit is fully responsive and works on mobile, tablet and desktop. Some tools with rich editing are best on desktop.
Free tools give instant answers and drafts. Member tools add deeper case-work, unlimited drafts, saved history, template libraries and integrations with your MEM profile.
MEM Member is £14/mo — every assistant, no caps. PT plans from £19/mo.