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Module 9 • Full lessons available

Module 9: Marketing Infrastructure for PTs

Stop guessing what to post and sell. This module builds the marketing system around your offer: clear funnel, sharp offer, reusable templates, scheduling rhythm, a lead magnet, a simple sales page, ad creatives if you want them, and a weekly review that tells you what actually works.

~56 min total 8 lessons

Module progress0/8 • 0%

What you will learn

The difference between content, marketing and sales — and why posting more rarely fixes the gap
How to write a one-line offer a stranger can repeat back
How to build a small template library that powers months of content
How to batch and schedule a week of marketing in one block
How to design a lead magnet that leads to a real next step
How to turn your MEM coach profile into your default sales page
How to test ad creatives without setting fire to a budget
How to run a 15-minute weekly review on the 4 numbers that matter

Marketing Infrastructure Blueprint

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — Marketing Infrastructure Blueprint

Use this worksheet to build a repeatable marketing system around your current offer. By the end you should have a clear funnel diagnosis, a rewritten offer, a template library, a batching block, a lead magnet, a profile/sales page plan, an ad decision and a weekly review rhythm.

1. Funnel diagnosis

My weakest funnel stepWhere the last 10 enquiries got stuckOne thing I will fix in the next 30 days

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2. Offer rewrite

My rewritten one-line offerWhat's included (max 5 lines)Not for you if…Headline price

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3. Template library

Where my templates liveThe template shape I'll lead withThe shape I'll practise more

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4. Batching + scheduling

My sustainable posting cadenceBatch day + time (recurring)Surfaces I will scheduleSurfaces I will stay live on

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5. Lead magnet

Lead magnet titleSmall problem it solvesNext-step CTA after downloadHow leads get it

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6. Sales page / MEM profile

Headline3 testimonials I will useSingle CTA wordingWhere this lives

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7. Ad creative plan

Running ads in the next 30 days?Learning budget (total)Angle 1Angle 2Angle 3

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8. Weekly review

Where my tracker livesWeekly 15-min review day + timeTarget enquiries / weekTarget discovery calls / weekTarget new clients / monthTarget revenue / month

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9. Launch checklist

Funnel mapped + weakest step identifiedOne-line offer rewritten + live on profileSix starter templates saved in one placeWeekly batching block booked for 4 weeksLead magnet drafted with next-step CTAMEM profile rewritten in 7-block shapeAds decision made (yes/no) for next 30 daysWeekly 15-min review booked recurring

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Back to full Playbook Next: Module 10

Module 9 final action

Your marketing infrastructure is ready to run

Ship your rewritten one-line offer on your MEM profile, book your weekly batching block and 15-minute review for the next 4 weeks, and draft your first lead magnet inside the AI Content Generator.

Draft my lead magnet + first posts