Module 9 • Full lessons available

Module 9: Marketing Infrastructure for PTs

Stop guessing what to post and sell. This module builds the marketing system around your offer: clear funnel, sharp offer, reusable templates, scheduling rhythm, a lead magnet, a simple sales page, ad creatives if you want them, and a weekly review that tells you what actually works.

~56 min total 8 lessons

Module progress0/8 • 0%

What you will learn

The difference between content, marketing and sales — and why posting more rarely fixes the gap
How to write a one-line offer a stranger can repeat back
How to build a small template library that powers months of content
How to batch and schedule a week of marketing in one block
How to design a lead magnet that leads to a real next step
How to turn your MEM coach profile into your default sales page
How to test ad creatives without setting fire to a budget
How to run a 15-minute weekly review on the 4 numbers that matter

Marketing Infrastructure Blueprint

Complete the worksheet at the end of this module to apply everything you learn.

Jump to worksheet

Lessons

Module worksheet — Marketing Infrastructure Blueprint

Use this worksheet to build a repeatable marketing system around your current offer. By the end you should have a clear funnel diagnosis, a rewritten offer, a template library, a batching block, a lead magnet, a profile/sales page plan, an ad decision and a weekly review rhythm.

1. Funnel diagnosis

My weakest funnel stepWhere the last 10 enquiries got stuckOne thing I will fix in the next 30 days

Answers are saved to this device only. Cloud sync coming soon.

2. Offer rewrite

My rewritten one-line offerWhat's included (max 5 lines)Not for you if…Headline price

Answers are saved to this device only. Cloud sync coming soon.

3. Template library

Where my templates liveThe template shape I'll lead withThe shape I'll practise more

Answers are saved to this device only. Cloud sync coming soon.

4. Batching + scheduling

My sustainable posting cadenceBatch day + time (recurring)Surfaces I will scheduleSurfaces I will stay live on

Answers are saved to this device only. Cloud sync coming soon.

5. Lead magnet

Lead magnet titleSmall problem it solvesNext-step CTA after downloadHow leads get it

Answers are saved to this device only. Cloud sync coming soon.

6. Sales page / MEM profile

Headline3 testimonials I will useSingle CTA wordingWhere this lives

Answers are saved to this device only. Cloud sync coming soon.

7. Ad creative plan

Running ads in the next 30 days?Learning budget (total)Angle 1Angle 2Angle 3

Answers are saved to this device only. Cloud sync coming soon.

8. Weekly review

Where my tracker livesWeekly 15-min review day + timeTarget enquiries / weekTarget discovery calls / weekTarget new clients / monthTarget revenue / month

Answers are saved to this device only. Cloud sync coming soon.

9. Launch checklist

Funnel mapped + weakest step identifiedOne-line offer rewritten + live on profileSix starter templates saved in one placeWeekly batching block booked for 4 weeksLead magnet drafted with next-step CTAMEM profile rewritten in 7-block shapeAds decision made (yes/no) for next 30 daysWeekly 15-min review booked recurring

Answers are saved to this device only. Cloud sync coming soon.

Back to full Playbook Next: Module 10

Module 9 final action

Your marketing infrastructure is ready to run

Ship your rewritten one-line offer on your MEM profile, book your weekly batching block and 15-minute review for the next 4 weeks, and draft your first lead magnet inside the AI Content Generator.

Draft my lead magnet + first posts