Lesson 5 of 8
Lead magnets and free resources
Learning objectives
- Design one lead magnet that fits your offer
- Avoid the 'big ebook nobody reads' trap
- Capture interest without spamming
- Connect the lead magnet to a real next step
What a good lead magnet does
It solves a small, urgent problem for your ideal client in under 10 minutes — and naturally leads them to your paid offer. Anything bigger gets downloaded and ignored.
Good examples: a 5-day Reset Plan, a Strength Starter PDF, a 'Run Your First 5k' walk-run schedule, a meal-prep checklist for shift workers.
One magnet, not five
One magnet matched to one offer. Multiple magnets fragment your funnel and confuse new leads. Build one. Iterate it. Replace it only when it stops converting.
Lead → conversation, not lead → silence
Every lead magnet should end with a single, low-pressure next step: book a 15-min call, reply with your goal, join the free WhatsApp group, etc. If the magnet ends in 'thanks for downloading', you've just trained your audience to ignore you.
Founder insight — Derrick Twum
The best PT lead magnets we've seen take an hour to design and 20 minutes to consume. The worst take a month and never get read.
Key takeaway
One small, useful resource with one clear next step beats a 40-page ebook every time.
Reflection questions
- 1What is the one small problem your ideal client wants solved this week?
- 2What's the next step you want a downloader to take?
- 3Where will the magnet live and how will people find it?
- 4How will you know if it's working?
Action task
Draft the one-page outline of your first lead magnet today, including its next-step CTA.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.