Lesson 8 of 8
Tracking what actually works
Learning objectives
- Track 4 numbers, not 40
- Run a weekly 15-minute marketing review
- Decide what to double down on, what to kill, what to test
- Stop optimising vanity metrics that don't pay you
The 4 numbers that matter
Enquiries this week. Discovery calls booked. New clients signed. Revenue collected. That's it. Everything else is supporting evidence.
Likes, followers and saves are interesting. They are not the scoreboard.
The 15-minute weekly review
Same day, same time, every week. Open one spreadsheet or note. Write down the 4 numbers. Compare to last week. Ask three questions: what worked, what didn't, what will I change next week?
Double down, kill, test
Each week, pick one tactic to double down on, one to kill, one new thing to test. This single discipline outperforms any new tool, app or hack.
Founder insight — Derrick Twum
The coaches who grow inside MEM almost universally run a 15-minute weekly marketing review. The ones who don't keep starting over every month.
Key takeaway
Track 4 numbers, review weekly, double down on what works.
Reflection questions
- 1What numbers do you actually track today?
- 2When is your weekly marketing review?
- 3What's one tactic you should have killed already?
- 4What's one thing you've never tested but suspect would work?
Action task
Create your weekly marketing review tracker today. Book the recurring 15-min slot in your calendar.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.