Lesson 6 of 8
Simple sales pages and profile sections
Learning objectives
- Write a short, honest sales page that converts
- Use your MEM coach profile as your default sales surface
- Sequence the page in the order strangers actually read
- Remove the friction between curiosity and enquiry
The 7-block sales page
Headline → who it's for → what they get → how it works → proof (testimonials) → price + inclusions → single CTA. That's it. Anything else is decoration.
Your MEM profile is a sales page
Treat your coach profile like a landing page. Lead with the rewritten one-line offer. Pin the price. Add 3 testimonials. End with one CTA that opens an enquiry. Don't bury the offer under your CV.
Remove the friction
Every extra click costs you enquiries. Make 'book a call' or 'send an enquiry' one tap from the offer. No PDF downloads, no email forms with 11 fields, no 'message me on three platforms'.
Founder insight — Derrick Twum
When we audit profiles inside MEM, the single biggest conversion lift comes from moving the price + CTA above the fold. No copy rewrite needed.
Key takeaway
Short, honest, in-order pages convert. Your MEM profile is your simplest sales page.
Reflection questions
- 1Is your headline offer the first thing visitors see on your profile?
- 2Are there testimonials within the first scroll?
- 3How many taps from offer to enquiry?
- 4What can you remove from your page this week?
Action task
Rewrite your MEM coach profile using the 7-block structure. Ship it today, even at v1.
Worksheet
Work through these prompts. Answers save to this device.
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Related MEM tools
- Coach Profile
- Reviews