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Lesson 6 of 8

Simple sales pages and profile sections

~7 min

Learning objectives

  • Write a short, honest sales page that converts
  • Use your MEM coach profile as your default sales surface
  • Sequence the page in the order strangers actually read
  • Remove the friction between curiosity and enquiry

The 7-block sales page

Headline → who it's for → what they get → how it works → proof (testimonials) → price + inclusions → single CTA. That's it. Anything else is decoration.

Your MEM profile is a sales page

Treat your coach profile like a landing page. Lead with the rewritten one-line offer. Pin the price. Add 3 testimonials. End with one CTA that opens an enquiry. Don't bury the offer under your CV.

Remove the friction

Every extra click costs you enquiries. Make 'book a call' or 'send an enquiry' one tap from the offer. No PDF downloads, no email forms with 11 fields, no 'message me on three platforms'.

Founder insight — Derrick Twum

When we audit profiles inside MEM, the single biggest conversion lift comes from moving the price + CTA above the fold. No copy rewrite needed.

Key takeaway

Short, honest, in-order pages convert. Your MEM profile is your simplest sales page.

Reflection questions

  1. 1Is your headline offer the first thing visitors see on your profile?
  2. 2Are there testimonials within the first scroll?
  3. 3How many taps from offer to enquiry?
  4. 4What can you remove from your page this week?

Action task

Rewrite your MEM coach profile using the 7-block structure. Ship it today, even at v1.

Worksheet

Work through these prompts. Answers save to this device.

Answers are saved to this device only. Cloud sync coming soon.

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