Lesson 2 of 9
Packaging community fitness programmes
Learning objectives
- Turn 'I can run sessions' into a one-page sellable programme
- Pick a duration and cohort size organisations can budget for
- Define outcomes the organisation can report upwards
- Price the programme as a project, not an hourly rate
The one-page programme
Title. Who it's for. Outcome in plain English. Length (weeks). Sessions per week. Group size. What participants leave with. What the organisation gets (attendance, outcomes report, photos with consent). Price.
If a head teacher or HR lead can read this in 90 seconds and forward it to their finance person, you have a programme.
Duration and cohort size that actually fund
6, 8 or 12-week blocks are the sweet spot — long enough to show outcomes, short enough to fit a budget cycle. Cohort sizes of 8–15 fit most school and workplace rooms. Don't pitch open-ended weekly classes; pitch blocks.
Price as a project
Quote a single project price covering delivery, planning, attendance tracking and an outcomes report. Hourly rates anchor you against gym instructors. Project pricing anchors you against consultants.
Founder insight — Derrick Twum
The biggest unlock we see in MEM community coaches is dropping hourly pricing. The same coach quoting a £2,400 8-week block wins more work than the one quoting £40 per hour.
Key takeaway
One-page programme, fixed block, project price. Make it easy to buy.
Reflection questions
- 1What's your first 8-week programme?
- 2Who is it for and what do they walk away with?
- 3What does the organisation report upwards?
- 4What single price covers the whole block?
Action task
Draft your first one-page community programme today. Save it as a PDF you can send within 24h of an enquiry.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Session Planner
- Impact Reporting