Lesson 9 of 9
Pricing community delivery (without underselling)
Learning objectives
- Price by block, not by hour
- Include planning, paperwork and reporting in the price
- Know the typical block ranges for schools, employers and councils
- Set a floor you will not drop below
Hours = race to the bottom
Hourly pricing forces you to compete with gym instructors. Block pricing competes with consultants. The work is the same; the framing is different.
What the price actually covers
Contact hours + planning + risk assessment + safeguarding admin + attendance tracking + outcomes report + comms with the organisation. Itemise this once on your one-page programme so buyers see the value of the block.
Typical UK block ranges
Schools (8 weeks, 1 session/week, group): £1,200–£3,000. Employers (8 weeks, lunchtime class): £2,000–£5,000. Councils / charities (8–12 weeks, multi-cohort): £3,000–£10,000+. These are starting frames, not laws — adjust for your market, experience and travel.
Set a floor (e.g. £1,500/8-week block) you do not drop below for non-charity work. Floors prevent erosion.
Founder insight — Derrick Twum
The fastest way coaches double their community income is not winning more contracts — it's raising the floor on the ones they already win.
Key takeaway
Price by block, itemise the value once, set a floor you don't drop below.
Reflection questions
- 1What does your first block cover in full?
- 2What is your floor price for a paying organisation?
- 3Where are you underpricing right now?
- 4Which contract should you raise on renewal?
Action task
Set your floor price today. Update your one-page programme so the value of the block is itemised.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Coach Profile
- Impact Reporting