Lesson 9 of 9
Pricing community delivery (without underselling)
Learning objectives
- Price by block, not by hour
- Include planning, paperwork and reporting in the price
- Know the typical block ranges for schools, employers and councils
- Set a floor you will not drop below
Hours = race to the bottom
Hourly pricing forces you to compete with gym instructors. Block pricing competes with consultants. The work is the same; the framing is different.
What the price actually covers
Contact hours + planning + risk assessment + safeguarding admin + attendance tracking + outcomes report + comms with the organisation. Itemise this once on your one-page programme so buyers see the value of the block.
Typical UK block ranges
Schools (8 weeks, 1 session/week, group): £1,200–£3,000. Employers (8 weeks, lunchtime class): £2,000–£5,000. Councils / charities (8–12 weeks, multi-cohort): £3,000–£10,000+. These are starting frames, not laws — adjust for your market, experience and travel.
Set a floor (e.g. £1,500/8-week block) you do not drop below for non-charity work. Floors prevent erosion.
Founder insight — Derrick Twum
The fastest way coaches double their community income is not winning more contracts — it's raising the floor on the ones they already win.
Key takeaway
Price by block, itemise the value once, set a floor you don't drop below.
Reflection questions
- 1What does your first block cover in full?
- 2What is your floor price for a paying organisation?
- 3Where are you underpricing right now?
- 4Which contract should you raise on renewal?
Action task
Set your floor price today. Update your one-page programme so the value of the block is itemised.
Worksheet
Work through these prompts. Answers save to this device.
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Related MEM tools
- Coach Profile
- Impact Reporting