Lesson 3 of 9
Programme types: youth, wellbeing, sport-specific, general activity
Learning objectives
- Match programme type to buyer
- Pick a lane you can deliver to a high standard for 12 months
- Avoid the 'I do everything' trap
- See where each programme type tends to sit (school, council, employer, charity)
The 6 recurring programme types
(1) Youth fitness + confidence (schools, youth services). (2) Wellbeing + stress (employers, NHS partners). (3) Boxing for behaviour / engagement (schools, PRUs, youth charities). (4) Basketball / football / running clubs (community, schools). (5) Strength + conditioning blocks (sports clubs, employers). (6) General activity + movement (older adults, GP referral, charity groups).
Pick one lane for 12 months
Spreading across all 6 means competing with specialists in each. Pick the one your story, network and skill stack best support. You can always add a second lane in year two.
Match lane to buyer
Youth + boxing → schools, PRUs, youth services. Wellbeing + general activity → employers, charities, GP. Sport-specific → clubs, community leagues, councils. Build your outreach list around the buyers for your chosen lane.
Founder insight — Derrick Twum
The 'I can do anything' coach gets booked for ad-hoc gigs. The 'this is exactly what I do' coach gets booked for 12-month contracts.
Key takeaway
Pick one programme lane for 12 months and match your outreach to its buyer.
Reflection questions
- 1Which lane fits your story and skill stack best?
- 2Which buyer naturally sits behind that lane?
- 3What lanes will you say no to this year?
- 4What's one local example of someone winning in that lane already?
Action task
Commit to one lane in writing. Add it to your MEM coach profile as your community delivery focus.
Worksheet
Work through these prompts. Answers save to this device.
Answers are saved to this device only. Cloud sync coming soon.
Related MEM tools
- Coach Profile
- Org Network